MRAA Digital Impact Brand™

Published Standard

MRAA evaluates this certification using Verification (30 points), Achievement (25), Impact (20), Consistency (15), and Integrity (10). A score of at least 80/100 plus all mandatory requirements is required unless an authorized MRAA override is documented. Verifies meaningful digital/social-media impact, including documented reach, engagement, community development, influence and/or digital performance.

Evidence Requirements

Provide first-party analytics, platform evidence, campaign results, engagement/reach metrics, audience development and independent corroboration where available.

Mandatory Requirements

• Submitted claims are independently verifiable.
• Evidence satisfies the published certification-specific requirements.
• Applicant acknowledgments and representations are complete and accurate.

Decision Standard

Default passing threshold: 80/100 plus all mandatory certification-specific requirements.

Application fees cover independent evaluation and do not guarantee certification.