MRAA Brand CertificationMRAA Brand Certification
MRAA-RB

MRAA Responsible Business Brand™

Verifies transparency, accountability and responsible business practices under published MRAA standards.

Applications currently closedPreview seal

Published Standard

MRAA evaluates this certification using Verification (30 points), Achievement (25), Impact (20), Consistency (15), and Integrity (10). A score of at least 80/100 plus all mandatory requirements is required unless an authorized MRAA override is documented. Verifies transparency, accountability and responsible business practices under published MRAA standards.

Evidence Requirements

Provide governance, transparency, customer/business practices, accountability processes and supporting documentation.

Mandatory Requirements

  • Submitted claims are independently verifiable.
  • Evidence satisfies the published certification-specific requirements.
  • Applicant acknowledgments and representations are complete and accurate.

Decision Standard

Default passing threshold: 80/100 plus all mandatory certification-specific requirements.

Application fees cover independent evaluation and do not guarantee certification.